Ever feel this way? (That’s me, circa 1990, hamming it up during a photo shoot for a column I used to write in a local paper.)
As mentioned in my previous post, I’m in the early stages of launching a freelance business to provide editorial services for self-publishing authors. Since I have no business background, I’m learning everything as I go. Specifically, I’m attending a lot of free webinars and reading numerous blog posts and study guides. I’m also getting a major influx of emails from business and blogging coaches.
I’m glad for all this information and feel fairly sure most of it will be helpful. At the same time, I feel as if all I’m doing lately, in addition to hunting for a day job, is trying to absorb whatever business pointers and strategies will be effective for my personality, skills and goals.
In addition to the research and study, I’m trying to choose a website hosting service and plan, because as I’ve read, freelance businesses need professional looking websites to establish credibility and reach out to potential clients.
I’ve been researching site launching advice and looking at hosting services for a couple of days now, and I’m a bit overwhelmed at the abundance of choices, both in hosting companies and the plans they offer.
Several blog posts have mentioned particular a well-known site hosting and domain registration service, and while I have no personal problem with said company, I don’t want to support it because of certain advertising choices it has made in the past. That means I need to look elsewhere, but there are a whole world of elsewheres to consider.
So, yes, between all the coaching emails, research side trips and the usual marketing emails from stores (online and B&M) I frequented before my recent job separation, I’m experiencing a mild case of information overload.
Oddly enough, it was one of the emails from a business coach that provided the solution to retaining my sanity.
He suggested I unsubscribe from his mailing list.
Now, I know it was a gambit designed to get me to read the email and then visit his site and perhaps purchase a course, but the pointer itself is what counts in this context.
Why am I feeling overwhelmed? Mostly because of the ridiculous number of emails that flood the inboxes of my two main accounts. I have my reasons for keeping two accounts, so eliminating one of them isn’t feasible. However, I don’t have to put up with all the electronic versions of junk mail offering discounts on this or coupons for that or announcing the latest sale.
So, here’s a decluttering tip:
Before deleting unwanted marketing emails, take a minute to scroll to the bottom and click on the Unsubscribe link.
It may take a few days for the flood to abate, but eventually you’ll spend less time trashing and more time reading the messages that matter to you. Trust me, your eyes and head will thank you.
And if my post notifications are among the items you choose not to receive anymore, I understand. I hope you’ll keep me around though; I enjoy your visits.
What strategies do you use to combat information overload? Please share your tips with us.